Nordstrom Rack
"Confessions of a Shopping Genius"
Influencers, Print, Online, Video, In-Store
As a discount fashion retailer, Nordstrom Rack was looking for a way to reach today’s value-seeking fashionistas. My team and I came up with “Confessions of a Shopping Genius,” a year-long campaign that positioned Nordstrom Rack as the ultimate treasure hunt destination for the savviest of shoppers.
Knowing the fashion community to be expressive and full of personality, we decided to collaborate with fashion bloggers and social influencers. Giving them the mic, we asked them to reveal their #ShopGenius moments. The results were personal, witty, and relatable—ideal material for reaching Nordstrom Rack’s target audience.
In addition to our influencer program, this comprehensive campaign targeted fashionistas nationwide through print ads, out-of-home, radio, digital, and in-store experiences.
I was the lead art director, collaborating with the photographer and a video director to produce monthly content during this year-long campaign.
