Intuit Financial Education
“Dream House”
Broadcast, Digital, and Social Extensions
Everyone deserves the opportunity to prosper.
But for many, finances are a source of stress. That’s why Intuit is helping students around the country build the financial skills they need to help create the future they want.
Our creative strategy shows how Intuit fuels dreams through financial education. Our hero in Dream House, shows our impact on one girl’s life, while channel extensions like display ads, sponsored content on Spotify, twitch and Rolling Stone, reflect the variety of dreams that propel people forward through content.
Our extensions take users to the landing page to learn more about Intuit’s Financial Education. To improve performance throughout the campaign, we leverage each channel’s proprietary data analytics. We staged individual variant assets for testing to iterate and evolve creatives for better performance.
By highlighting the emotional impact of our efforts, we reinforce our commitment to powering prosperity while proving that Intuit gives consumers complete financial confidence.
