Nordstrom
"Holiday Silver Singers"
Experiential Campaign; Online Holiday Video
Bringing Nordstrom’s iconic silver gift box to life, this campaign brought some major holiday festivity to San Francisco.
Located in downtown San Francisco, the life size gift box was transformed into a karaoke booth where people could come off the street to sing along to classic holiday songs like "Baby, It's Cold Outside." Branded as "Silver Singers," the volunteer singers were each filmed as they sang to the tune. Afterwards we produced a video that highlighted some of the better karaoke sessions, and released it digitally throughout the holiday season on major online media platforms such as Pandora, Instagram, Hulu, and many more.
As a lead art director for this work, I am extremely proud to have been involved as this was the first experiential campaign in my career.
Here's a sneak peak of behind-the-scenes shots during the production day.
