Monterey Bay Aquarium

"Share The Love"
Integrated Campaign

Visiting Monterey Bay Aquarium is a fun and wonderful experience for people of all ages. The campaign "Share The Love" captures the spirit of wonderment you get at the aquarium, and by extension, how that imparts positivity to the larger community. In addition to broadcast TV and out-of-home efforts, we launched a microsite to highlight all the fun things people can do in Monterey beyond visiting the aquarium.

This campaign also included an interactive game in which a truck drove around the Bay Area and offered patrons access to play through their phones. The goal of the game was to encounter all animals found at Monterey Bay Aquarium, receive badges for each animal you meet, and share it with your friends and family on facebook. The truck was featured on KRON4 news.

Other deliverables included digital banner ads, kiss cam at the AT&T Park, posters and swag that I designed to support the campaign.