Capital One Business

Capital One Business

"Summer Celebration"
Social Awareness Campaign

My partner and I came up with a three phase campaign to promote Spark Business card. 

Identify & Reward: Using social media we created a competition for small business owners to submit their stories about how they used their Spark Business card rewards.  

Tell Their Stories Two Ways: Once the small business owners started entering the competition we realized a larger two-fold opportunity. First, to tell a compelling business story around how each customer used their Spark rewards. And second, to convey a deeper, more human brand narrative by focusing on each entrepreneur’s personal motivations, perspectives, and goals. We interviewed the business owners, creating two videos for each to capture these dual purposes.

Expand & Amplify: Once we produced Rewards and Personal videos for each business owner, we pushed them out through the most relevant channels, predominantly Facebook, Instagram, and LinkedIn. We also created a website to host all of the videos. And finally, we stitched together an anthem video out of all the footage captured, which was shown internally as a rallying cry to Capital One associates.

http://www.celebratesmallbiz.com/